March 31, 2022
Use mix of experiential water outside (environment) and inside the shower (shower performance).
Models interacting with water in shower space.
ABOUT THE TARGET MARKET / CLUSTER
Self-care is a priority. The New Year is a time where many strive to make positive lifestyle changes. New Sophisticates have prioritized kitchen and bath remodel/refresh projects in the next 12 months.
MESSAGING PILLARS
- Cleanliness/Performance
- Control, Safety & Brand Trust
- Comfort
PRODUCT FEATURE(S) and/or BENEFIT(S)
- Multiple faucet types & performance
- Exclusive water technologies: Katalyst, CleanCoat, MasterClean
- Digital shower controller