March 31, 2022

the power of water graphic

Use mix of experiential water outside (environment) and inside the shower (shower performance).
Models interacting with water in shower space. 

MAIN OBJECTIVE

Explore all the ways that LuxStone is designed to maximize the beneļ¬ts of water in the shower.

ABOUT THE TARGET MARKET / CLUSTER 

Self-care is a priority. The New Year is a time where many strive to make positive lifestyle changes. New Sophisticates have prioritized kitchen and bath remodel/refresh projects in the next 12 months.

MESSAGING PILLARS

  • Cleanliness/Performance
  • Control, Safety & Brand Trust
  • Comfort

WHAT IS THE STORY WE ARE TELLING?

The bathroom is one the places we use water most. LuxStone shower features are designed to work with water to deliver a sensory, spa-like shower experience and make cleaning easy. Through gracious, subtle technology, LuxStone helps customers harness the power of water in their shower in a brand new way.

PRODUCT FEATURE(S) and/or BENEFIT(S)

  • Multiple faucet types & performance
  • Exclusive water technologies: Katalyst, CleanCoat, MasterClean
  • Digital shower controller